Influencer Marketing: Building Brands Via Influencers – Youth Incorporated

influencers marketing
Image Credits: LinkedIn

“ People don’t buy goods and services, they buy relations and stories”.Once upon a time, everything was dependent on finding a vendor for good advertising but today it is about how companies use new trends to build their brand. Influencer Marketing is one such trend that is important and we have seen it being used in the past three months with the help of ‘social media influencers’. 

Influencer Marketing is better to go with, as it allows a brand to engage with a wider Digital Audience. It is important for a brand to know where they want to go and with whom. Every influencer is different and the brand shouldn’t be dependent only on the number of followers but should research the influencer’s audience and the content quality. Digital Space audience understands more than any other audience so it is important for the brand to be aware of what they want & whom they want.

Recently I attended a webinar on the same and the speakers spoke about what it is to be an influencer and the magic formulae for Influencer Marketing. For those who don’t know what Influencer Marketing is, it is a recent form of social media marketing that companies and brands adopt to attract potential customers via Source…