Colgate is slammed for holding ‘tone-deaf’ ‘White Night In’ event for social media influencers in the face of Black Lives Matter protests
- Colgate invited social media influencers to get involved in ‘White Night In’ event
- Campaign slammed as insensitive and tone deaf during BLM movement
- New Zealand influencers involved in event have since apologised for taking part
Colgate has been slammed for an insensitive social media campaign called ‘White Night In’ amidst the Black Lives Matter movement.
The toothpaste company hosted the ‘White Night In’ campaign on Thursday night where New Zealand social media influencers dressed in white to promote Colgate’s toothpaste.
The campaign included influencers Matilda Green, Hannah Barrett and Simone Anderson.
A photo of the influencers in a Zoom chat also showed that the campaign was not racially diverse.
Matilda Green has apologised for taking part in the ‘tone deaf’