There’s more awareness about influencer marketing now, than before: Devashree Sanghvi – Hindustan Times

Food and travel blogger Devashree Sanghvi left a lucrative career as a lawyer to follow her passion of travel and food a few years ago. She started her food and travel page on Instagram called Thecrazyindianfoodie in 2015, and since then, has never looked back.

Her Instagram page boasts of 138k followers and is a verified account. “When I started the blog, I was a law student juggling internships, law school and also the struggles of running a new blog. In 2017, I graduated and got a job at a law firm. By this time, my blog had grown exponentially and so had my workload. I needed to dedicate more time to the blog and law being a demanding profession, too, I decided to take a break. I focused my energy into the blog and there’s been no looking back since then,” says Sanghvi, who clearly loves her life as a travel and food influencer.

Quitting a well-established job to follow your dreams is not easy to do as it sounds. But Sanghvi did it without too many apprehensions. “It was a big decision and a scary one. But I also was well established with the blog when I did quit the law job, so I wasn’t just taking a leap into the unknown. Plus, I always had a strong education and back-up plan in case things didn’t go the right way. So, it was a well thought out decision,” she says.

One of the main struggles of being a