Technology makes it accessible for anyone to produce content, which has opened up a whole new avenue of advertising. There are many content creators that are producing content and gaining audiences’ attention, and as long as there is attention, there is advertising space. Most major online platforms are very well-populated with influencers. However, Amazon is not.
Amazon isn’t a platform for content, which is why it doesn’t create influencers. However, Amazon is starting to make it so that influencers from other platforms can have a presence on the site. It’s no secret that you can use social media to boost your sales on Amazon.
Amazon’s influencer program
The influencer can register, and if they are eligible they will get their own page that can be customised at their own discretion. Currently, in order to be