FaZe Clan’s investment in CTRL showcases creativity in influencer marketing – Esports Insider

FaZe Clan has built up a media empire. The official social accounts on Twitter, YouTube, and Instagram total over 20 million followers. The vast network of esports players, content creators, and gaming influencers add millions more.

“FaZe Clan has the largest social media following of any esports organization,” said Charles Hambro, CEO of GEEIQ, a company that helps brands optimise esports strategies. “According to our data they have over 52 million followers across the esports side of their social media platforms. That’s not including the brand’s content creators or other influencers which increase that reach substantially.”

Photo credit: CTRL

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FaZe has continued evolving into new media opportunities as well. The organisation launched a Quibi show a few months ago and has plans to release a full-length feature show in the fall. As the organisation has created this web of content, new brand partners need to show they can match up to the lofty standards. It was a task Skyler Johnson, Co-founder of CTRL, didn’t take lightly. 

“We made sure every aspect of the launch was creative and unique,” Johnson said. “We really pulled out all the stops for this one. We thought ‘why can’t we just go after content piece of the Year’ [at the Esports Awards]? Yeah,