An Instagram page is showing the pay gap between Black and white influencers – Insider – INSIDER

  • Adesuwa Ajayi set up the influencerpaygap Instagram account just nine days ago, but it already has over 20,000 followers.
  • Ajayi told Insider she wanted to set the page up to showcase the inequality in the influencer space, and how Black talent is consistently low-balled by supposedly reputable brands.
  • The influencer industry is in its infancy, so brands can get away with exploitation, which affects everyone.
  • Ajayi believes everyone can benefit from the transparency on the page and start knowing their worth.
  • Visit Insider’s homepage for more stories.

One story stood out to Adesuwa Ajayi as the perfect example of inequality in the influencer industry shortly after she set up the influencerpaygap Instagram account just nine days ago.

A white influencer sent her a DM about the time she was asked at the last minute to feature in a L’Oréal beauty campaign for £5,000 ($6,260) after the original talent had dropped out. When she arrived the celebrity had reappeared so she was no longer needed, but she was paid the fee anyway.

In a comment below, which has now been deleted, a Black influencer who is a popular DJ said she had been part of the same campaign and received just over £1,000 ($1,250) for actually appearing in it.

#influencerpaygap

A post shared by #INFLUENCERPAYGAP (@influencerpaygap) on Jun 8, 2020 at 5:13am PDT

“That to me was shocking,” Ajayi told Insider. “And it
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