Amber Kelley has a “super-cool way” to make fish tacos. “You’re going to start with the natural gas flame,” the teenage one-time Food Network Star Kids winner explained in a professionally produced video to her 6,700 Instagram followers, adding, “because the flames actually come up, you can heat and cook your tortilla.”
Kelley’s not the only Instagram influencer praising the flames of her stove. “Chef Jenna,” a 20-something with cool-girl rainbow hair and 15,800 followers, posted, “Who’s up for some breakfast-for-dinner? Chef Jenna is bringing you some stovetop Huevos Rancheros this evening! Did you know natural gas provides better cooking results? Pretty nifty, huh?!” The Instagram account @kokoshanne, an “adventurous mama” with 131,000 followers, wrote in a post about easy weeknight dinners that natural gas “helps cook food faster.”
“#cookingwithgas makes food taste better,” says Camille, an LA-based foodie who poses artfully with her spatula, to her 16,700 followers.
The gas cooking Insta–trend is no accident. It’s the result of a carefully orchestrated campaign dreamed up by marketers for representatives with the American Gas Association and American Public Gas Association, two trade groups that draw their funding