Now Is the Ideal Time to Invest in Influencer Marketing – Entrepreneur

Influencers drive engagement and are cost effective.

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Coronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this is the perfect time invest in influencer marketing, which is effective, efficient, nimble and drives results. 

In terms of measurable ROI, influencer engagement scores much higher than most brand content. Brand videos on have an average watch time of 4.57 seconds, while influencers get tens of minutes. According to recent studies, influencers are more trusted (not to mention far cheaper) than celebrities or athletes among Gen Z and Millennials. Under normal circumstances, these are great reasons to work with influencers. Given today’s landscape, here are a few more reasons.

Related: How to Make Instagram Your Not-So-Secret Sales Weapon

Influencers are still producing

Given bans on large congregations, few productions are happening. However, clients still have needs. Influencers make for a one-stop shop solution since they are the talent/director/producer/editor/DP/media distributor rolled into one. They’re set up better
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