Tomorrow, a coalition of nearly 50 Black female activists, celebrities, and entrepreneurs will be taking over the Instagram handles of white performers, fashion designers, and athletes in solidarity with the #ShareTheMicNow social media campaign. A-listers including Julia Roberts, Kourtney Kardashian, Gwyneth Paltrow, and Diane von Furstenberg are relinquishing their accounts as part of a movement calling for white women with large social media presences to magnify the voices and efforts of Black women.
What’s the message behind #ShareTheMicNow?
#ShareTheMicNow was conceived by Endeavor chief marketing officer Bozoma Saint John, author/podcast host Luvvie Ajayi Jones, author/Together Rising founder Glennon Doyle, and alice + olivia founder Stacey Bendet. The Instagram campaign’s goal is “to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.”
The #ShareTheMicNow organizers also outlined four stated goals for the June 10 movement: “To form a social media campaign that magnifies Black women’s lives and stories. To form relationships among Black women and white women – so that our future activism is born from relationships. To create a network of disruptors who know and trust each other. To create action that could make change.”
#ShareTheMicNow will see 46 Black women take over the accounts of 46 white women, reaching a total audience of 300 million on Instagram, according to the