In order to build an image and have some sort of influence on social media, it takes a lot of effort. But, it takes even more to create a passion-driven business. Marko Danial, more popularly known as Pharaoic, is someone who gathered an extraordinary following on social media for something that he had a passion for, sports.
“With time and commitment, and consistent effort, it is possible for an average person to become a successful influencer,” said Sinead Norenius-Raniere who is the Vice President of influencer marketing & paid social at Valassis.
Growing up in Egypt and not knowing much about sports sparked Danial’s curiosity to become more knowledgeable when he relocated to the United States. Danial states that he created his first sports account on Instagram, which later exploded with tons of followers after completing middle school. Out of “surprise and sheer happiness”, Danial continued to grow a variety of accounts.
“Millennials have developed an even deeper trust for influencers with 48% noting heightened trust,” said Norenius-Raniere.
As proven, social media is not for everyone. It can be difficult to not only create but also build that following. It takes a lot of hard work and deviation, but most of all, patience.
Therefore, after learning about social media Marko Danial decided that he would create his own personal image