Top spending brands on YouTube sponsored videos: influencer marketing – Tech Insider

  • The influencer-marketing industry has become a big source of income for creators, but many brands have recently cut their budgets.
  • In a new report, the agencies Influencer Marketing Hub and NeoReach looked at the state of the influencer-marketing industry and which brands spent the most on sponsored YouTube videos last quarter.
  • Epic Games, behind popular games like “Fortnite,” was the highest-spending brand on YouTube in the first quarter, with over 304 videos, the report said.
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Many brands have cut their influencer-marketing budgets in recent weeks, but some categories, like gaming, tech, and home essentials, are still booking deals. 

In a new report, the agencies Influencer Marketing Hub and NeoReach looked at the state of the influencer-marketing industry and which brands spent the most on sponsored YouTube videos in the first quarter as the market began to contract dramatically.

The agencies analyzed data collected from over 20 million YouTube videos in the US or Canada. They looked at sponsored YouTube videos (where creators promote a brand within a video and disclose the deal to their followers) versus ads placed by Google programmatically in ad breaks.

The video-game software developer and publisher Epic Games, behind popular games like “Fortnite,” was the highest-spending brand on YouTube, with over $10 million spent on sponsored videos, the report said.

In second place, the energy-drink company Bang Energy spent nearly $8 million in YouTube sponsorships, with over 141 sponsored videos, according to the report’s estimate. Bang Energy likely spends
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