Social Media Influencers – Still Worth The Money – Forbes

It could be debated whether influence on social media equates to power, but in recent years it is clear that social media influencers can make a living from promoting brands and products, so that influence is clearly worth “money.” The question is exactly what the influence is worth given the state of the world.

According to new data from Linqia’s Research Report: Influencer Marketing During COVID-19, once quarantines are lifted, 74% of marketers plan to activate influencer campaigns at least as much and possibly even more than they did pre-pandemic. Moreover, 67% of marketers said their overall digital marketing budgets have decreased in Q2 due to the pandemic, while only 41% said the same for their influencer budgets.

In other words even as digital budgets have decreased, the influence on social media has remained