Instagram to share ad revenue with influencers – Business Insider – Business Insider

Instagram is introducing its first ad option for IGTV, which is also its first foray into revenue-sharing with creators, per Adweek. Instagram has struggled to get IGTV, the platform’s long-form video sharing feature, off the ground. But now, its new creator monetization option could attract more influencers to create more video content for the platform.

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Instagram is increasing creator incentives to make content for IGTV, and if it pans out it could boost user engagement with the section. The previously ad-free IGTV has been historically underutilized by Instagram creators who instead preferred to focus on revenue-generating content, like sponsored posts or Stories. But now that some