How Social Media Influencer Marketing Converts Target Audiences – AiThority

70% of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers. DesignRush outlined the ways in which influencer marketing can help brands convert audiences

70% of millennial consumers say their shopping choices are influenced by the recommendation of their peers, including influencers.

DesignRush, a B2B marketplace connecting brands with agencies, shared the ways that influencer marketing is an effective method for brands to convert audiences.

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The ways influencer marketing converts target audiences are:

1. Higher engagement rates

  • Influencers achieve 16 times higher engagement rates than paid media.

2. Targeted audience

  • Influencers attract like-minded people, so they can impact the buying decision and cultivate the leads with a group of highly-targeted people. There is less trial-and-error than in other marketing methods.

3. Return on investment

  • For every dollar that’s invested in influencer marketing, companies are earning at least eight times more.

4. Effectiveness

  • 94% of marketers believe that influencer marketing campaigns have been effective in improving their brand’s marketing strategy and results.

5. Growth

  • It’s estimated that in 2018, influencer marketing was already worth $1.7 billion and it is one of the fastest-growing customer acquisition models.

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