- For many influencers, especially those primarily working on Instagram, brand sponsorships are their main source of income.
- One of the first things advertisers ask for during a pitch is to see a creator’s media kit.
- Influencers use their media kits as a tool to showcase their value to a brand or company, which often includes past examples and rates for a partnership.
- Business Insider spoke to creators on YouTube, Instagram, and TikTok who shared the exact documents they use to land brand sponsorships.
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Many influencers, especially those primarily working on Instagram, say brand sponsorships are their main source of income — with brands set spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence.
Influencers use their media kits as a tool to showcase their value to a brand or company. Including performance metrics in a media kit is as important as highlighting content, Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory, told Business Insider in February.
“When I say metrics, I don’t talk only about vanity metrics (likes, comments, views) but also about conversions,” he said in an email. “A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving