Digital Agency A&E On The Power (And ROI) Of Influencer Marketing–Plus How To Become An Influencer Yourself – Forbes
A&E (the initials belong to its two founders, Amra and Elma Beganovich, sisters best known by their first names) is a digital agency with a powerful portfolio of Fortune 500 companies as clients, including Netflix, Wells Fargo, Procter & Gamble, and Johnson & Johnson. As influencers, Amra and Elma have over 2.2 million social followers (no, that is not a typo).
Below, the two sisters share their thoughts on everything from how to stimulate eCommerce spending to strictures on messaging during COVID-19 to what you should do if you’re tempted to try being an influencer yourself (and whether that makes sense).
Amra and Elma Beganovich (From left to Right) at BCRF Gala
Micah Solomon, Senior Contributor, Forbes: Can you fill me in on A&E’s sweet spot and the services for which you’re best known?
Amra Beganovich, CEO and Co-founder, A&E: Our services include influencer marketing, social media management, branding, and photo and video production. We started out as influencers, and although
Source…