Digital Agency A&E On The Power (And ROI) Of Influencer Marketing–Plus How To Become An Influencer Yourself – Forbes

A&E (the initials belong to its two founders, Amra and Elma Beganovich, sisters best known by their first names) is a digital agency with a powerful portfolio of Fortune 500 companies as clients, including Netflix, Wells Fargo, Procter & Gamble, and Johnson & Johnson. As influencers, Amra and Elma have over 2.2 million social followers (no, that is not a typo).

Below, the two sisters share their thoughts on everything from how to stimulate eCommerce spending to strictures on messaging during COVID-19 to what you should do if you’re tempted to try being an influencer yourself (and whether that makes sense).

Micah Solomon, Senior Contributor, Forbes: Can you fill me in on A&E’s sweet spot and the services for which you’re best known?

Amra Beganovich, CEO and Co-founder, A&E: Our services include influencer marketing, social media management, branding, and photo and video production. We started out as influencers, and although