Q&A with influencer reporter Amanda Perelli – Business Insider – Business Insider

  • Business Insider is taking you behind the scenes of our best stories with our new series “The Inside Story.” 
  • This week, BI deputy executive editor Olivia Oran spoke to reporter Amanda Perelli, who covers what’s new in the business of YouTube, Instagram, and influencer culture at large. 
  • Perelli shares how she keeps up with the super-fast changing industry, why average people should care about influencers, and her own social media habits (lots of TikTok!). 
  • You can sign up for Amanda’s weekly newsletter “Influencer Dashboard” here.

Olivia Oran: Covering influencers is such a fascinating beat, particularly for someone just getting started in journalism. How’d you land such a cool area to cover?

Amanda Perelli: I applied for the YouTube and influencer business fellowship at BI last spring, as I was preparing to graduate from college. 

The fellowship caught my eye because I have always been someone who’s watched YouTube videos, from the original beauty gurus like Blair Fowler (JuicyStar07) and Bethany Mota (MacBarbie07), to keeping up with now popular creators like Shane Dawson and Jeffree Star all throughout my senior year. 

I’ve loved having the opportunity to report on creators from a business standpoint. So many of these stars are incredibly business-savvy and have built entire companies all from their initial success online. 

Through building relationships with some of the top managers and agents, along with creators themselves, I was able to turn the fellowship into a full-time position and I now report entirely on the business of influencers for BI Prime. 

Oran: Describe an average