All good things come to an end, and hopefully the same holds true for bad things as well. Whether it is in the coming weeks, next year or the hard-to-think-about four to five years that World Health Organization scientists have predicted, the fact is that the COVID-19 pandemic will end.
What we do know is that the post-pandemic world could be very different, with handshakes and hugs being far less common, but the way people react to brands will evolve. Social media influencers have survived – and in some rare cases thrived – in the age of social distancing. As the world settles into a new normal what will the role of influencers be?
In part one of a three part series on post-pandemic social media marketing, a number of experts were asked about the role that social media influencers could play in the coming