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Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in.
Still, I’ll admit, when influencer marketing first became a thing, I wasn’t sure if the trend would last as long as it has. But I’ve been happily proven wrong again and again, as it continues to be a worthwhile channel to invest in for ecommerce brands of all sizes.
If you haven’t learned whether influencer marketing can help you connect with new customers, drive sales and grow your business, now is the perfect time to find out. There are now more resources, tools and case studies available than ever before that can teach you everything you need to know to build a successful campaign.
After spending part of the year talking with and learning from successful marketers about how to get the most out of working with influencers, I’ve come to believe that there are four main questions every marketer should ask before getting too far along in the process. Those questions are as follows….