YouTube and influencer business trends newsletter May 7 – Business Insider – Business Insider


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Olivia Reaney/Business Insider

Welcome back to this week’s Influencer Dashboard newsletter!

This is Amanda Perelli, writing to you from home, and here’s an update on what’s new in the business of influencers and creators.

This week, my colleague Dan Whateley and I wrote an analysis piece on why the coronavirus won’t destroy the influencer economy, despite the doom and gloom from some reports.

We spoke to professionals across the industry to better understand how creators and marketers are earning a living during the pandemic and what the future has in store for the business.

While sponsored content has long been a predictable (and essential) source of income for digital creators, the industry has matured well beyond branded posts.

Direct sales can stabilize income when ad budgets falter and some of the ways influencers have turned their followers into paying customers
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