Viral Instagram challenges get modest makeover – Arab News

DUBAI: If images of people strapping fluffy pillows to their bodies with a belt have flooded your Instagram feed, fear not. Your friends have not gone completely stir-crazy; they are simply playing a social media game that has attracted the attention of practically every aspiring fashion influencer struggling to come up with creative content while stuck at home. Dubbed the #quarantinepillowchallenge, there are close to 100,000 entries on Instagram, with most showcasing bare-shouldered, bare-legged women in stilettos. But while the challenge promotes a sort of sexy and revealing glamour, women who follow modest dress codes are jumping on the bandwagon too.

Veteran modest fashion influencer Dina Torkia posted her version on Instagram — an all-black outfit consisting of a high-necked top with bell sleeves, black jeans, sporty trainers, and a black pillow with an emerald belt. Hijab-wearing fashion blogger Aisha Altayeb wore a patterned pillow over jeans and accessorized her ensemble with a Gucci belt.

“I thought that the pillow challenge was funny given the current situation but scrolling through my feeds, I couldn’t help but think that I didn’t relate to these pictures. So I had to recreate my own version so that other modest dressers could relate to it,” Alteyeb told Arab News.

“Many people assume that dressing modestly means being boring but by taking part in such challenges, we show others that modesty shouldn’t be seen as limiting. It is rather a chance to be more creative. Also, being fashionable
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