TikTok tests call-to-action influencer ads, with rev share – Business Insider

TikTok is testing a new partner program that will see the platform itself split ad revenue with select influencers when brands buy in for “Shop Now” buttons on the creators’ content, per Digiday. Notably, it’s an expansion on the existing shoppable ad features TikTok has been working on over the past year — and on the “Shop Now” button already available to all advertisers looking to direct users to their websites.

US TikTok Users

Business Insider Intelligence

This feature fits in with TikTok’s efforts to capitalize on its growing user base with new features for brands to advertise, and for creators to monetize. The first whispers of brands working with TikTok came last spring, when Hollister partnered with the app to begin testing out the Shop Now button on the platform.

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