YouTube and influencer business trends newsletter April 30 – Business Insider – Business Insider


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Olivia Reaney/Business Insider

Welcome back to this week’s Influencer Dashboard newsletter!

This is Amanda Perelli, writing to you from home, and here’s an update on what’s new in the business of influencers and creators.

This week, my colleague Dan Whateley dove into the world of sponsored livestreaming, particularly on Instagram. 

“A ton of people are going live right now,” said Elena Taber, a lifestyle influencer with 108,000 Instagram followers. “I’ve done it once or twice on my own channel, and then I teamed up with a company to do one on their platform as well.”

Taber appeared in a sponsored 30-minute Instagram Live for the fragrance brand Atelier Cologne in early April. The company asked her to share “Work from Home Tips” to its 135,000 followers as part of the brand’s Source…