4 Tips for Successful Influencer Marketing During Covid-19 – Adweek

Brands and organizations need to prioritize responsible outreach during these uncertain times, and one of the best ways of doing so is with influencer marketing. Influencer marketing during Covid-19 is not only a fast and effective way of reaching target audiences, many consumers believe brands can help with navigating this crisis.

Not surprisingly, in-home data usage has been rising in recent weeks. From seeking out pandemic updates online to pursuing various forms of entertainment from music to memes, this amplified demand means that brands have more opportunities than ever before to engage with audiences.

With the right planning and execution, influencers are the ideal partners for the kind of tactful, empathetic and mindful marketing programs that can help businesses and consumers alike during this particular cultural moment. Now more than ever, it’s critical to show audiences that you are in tune with their needs.

Prioritize information and value

Obviously, influencer campaigns should never be about capitalizing on a crisis—the goal is to provide value, deliver relevant messaging and forge connections. This is a time for proactive brand communications regarding the Covid-19 safety measures your business may be taking, or related updates such as store closures and policy changes. However, keep in mind that many consumers are being inundated with these messages, so make sure yours includes useful information.

Beyond basic updates, ask yourself how your brand can best provide value right now, and who can benefit from your