YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved ROI, SEO uplift, increased traffic, expanded social reach, and a more diverse marketing strategy are just some of the advantages of working with YouTube influencers.
Beyond hard metrics, YouTube also has a significant following of channel subscribers who actively trust the content they view. In fact, 6 out of 10 YouTube subscribers say they would follow advice on what to buy from their favorite creator over their favorite TV or movie personality. This level of confidence is extremely valuable to harness and use to present brands in a new (or improved) light.
However, to get the most from YouTube influencers, brands need to understand how best to choose the right influencer, how to strike a deal, and how to monitor the results. These simple steps can have a significant effect on how successful your YouTube influencer partnership is.
Choose the right influencer
Arguably the most important part of working with an influencer is knowing that they’re a good fit with your brand. Before you contact anyone, make a shortlist of people you’re interested in and watch a wide selection of their videos. Confirm whether their tone, style, and content echoes the things your brand values. Additionally, research the influencer’s demographics to check their audience is